Business Sectors

Consumer electronics products & Climate Systems

Hvac systems

Manufacturing, importing, exporting, and distributing hvac systems (heating, ventilation & air conditioning) to the israeli and european market.
An Israeli market leader for the past 75 years, selling more than 400k units per year. </br>
Strategically partnered with the mega brand Bosch thermotechnology who acquired 40% of our hvac manufacturing operation. Together, we are establishing a highly innovative technology park for the development of hvac systems in South Israel.

ELECTRA SOLAR

A One-Stop-Shop Distributor For Solar Energy Equipment. Providing Our Customers With End-To-End Solutions Including Solar Panels, Solar Inverters, Aluminum Constructions, Washing Systems, Water Floats And More.

nurturing brands

More than 50 years of experience in importing and distributing global and local consumer electronics brands. Every year, we sell more than
750 thousand products through 1000 sales points throughout Israel. We know the Israeli electric goods market inside out, and know how to build each brand according to its value proposition and the positioning relevant to it, make it budget or premium.   We have established with Miele, of the largest luxury brands in the electrical goods market in the world, a unique mono-brand concept store in Herzliya Pituach, that presents the many high-quality product series of the brand and hosts architects and private chef events for the brand’s target audience.