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    <title>Electra Consumer Products </title><link rel="canonical" href="https://www.ecp.co.il/"><link rel="shortcut icon" href="//www.ecp.co.il/cdn/shop/files/pacman.png?v=1770278011&width=96">
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:root {
    /* Container */
    --container-max-width: 100%;
    --container-gutter: 1.25rem;

    /* Spacing */
    --section-vertical-spacing: 2.5rem;
    --section-stack-row-gap: 2rem;

    /* Form settings */
    --form-gap: 1rem; /* Gap between fieldset and submit button */
    --fieldset-gap: 0.5rem; /* Gap between each form input within a fieldset */
    --form-control-gap: 0.5rem; /* Gap between input and label (ignored for floating label) */
    --checkbox-control-gap: 0.75rem; /* Horizontal gap between checkbox and its associated label */
    --input-padding-block: 0.65rem; /* Vertical padding for input, textarea and native select */
    --input-padding-inline: 1rem; /* Horizontal padding for input, textarea and native select */
    --checkbox-size: 0.875rem; /* Size (width and height) for checkbox */

    /* Product listing gaps */
    --product-list-column-gap: 0px;
    --product-list-padding-inline: clamp(0px, var(--product-list-column-gap) , min(1.75rem, var(--product-list-column-gap)));--product-list-row-gap: var(--product-list-column-gap);/* Other sizes */
    --header-group-height: calc(var(--announcement-bar-height, 0px) + var(--countdown-condensed-height, 0px) + var(--header-height, 0px));
    --sticky-area-height: calc(var(--announcement-bar-is-sticky, 0) * var(--announcement-bar-height, 0px) + var(--header-is-sticky, 0) * var(--header-height, 0px));
    --sticky-offset: calc(var(--announcement-bar-is-sticky, 0) * var(--announcement-bar-height, 0px) + var(--header-is-sticky, 0) * var(--header-is-visible, 1) * var(--header-height, 0px));

    /* RTL support */
    --transform-logical-flip: 1;
    --transform-origin-start: left;
    --transform-origin-end: right;

    /**
     * ---------------------------------------------------------------------
     * TYPOGRAPHY
     * ---------------------------------------------------------------------
     */

    /* Font properties */
    --subheading-font-family: Poppins, sans-serif;
    --subheading-font-weight: 400;
    --subheading-font-style: normal;
    --subheading-font-size: 0.875rem;
    --subheading-text-transform: uppercase;
    --subheading-letter-spacing: 0.075em;
    --heading-font-family: Poppins, sans-serif;
    --heading-font-weight: 400;
    --heading-font-style: normal;
    --heading-text-transform: none;
    --heading-letter-spacing: 0.035em;
    --heading-line-height: 1.2;
    --heading-italic-font-family: Helvetica, Arial, sans-serif;
    --heading-italic-font-weight: 400;
    --heading-italic-font-size-multiplier: 0%;
    --text-font-family: Poppins, sans-serif;
    --text-font-weight: 400;
    --text-font-style: normal;
    --text-transform: none;
    --text-letter-spacing: 0.045em;
    --text-line-height: 1.8;
    --text-font-medium-weight: 500;
    --text-font-bold-weight: 600;
    --button-font: var(--text-font-style) var(--text-font-weight) var(--button-font-size) / normal var(--text-font-family);
    --button-text-transform: none;
    --button-letter-spacing: 0.0em;

    /* Font sizes */--text-heading-size-factor: 0.8;
    --text-display-xl: max(0.75rem, clamp(3.5rem, 1.9223rem + 6.7314vw, 10rem) * var(--text-heading-size-factor));
    --text-display-l: max(0.75rem, clamp(3.375rem, 2.1311rem + 5.3074vw, 8.5rem) * var(--text-heading-size-factor));
    --text-display-m: max(0.75rem, clamp(3.25rem, 2.3701rem + 3.7540vw, 6.875rem) * var(--text-heading-size-factor));
    --text-h1: max(0.75rem, clamp(3rem, 2.3325rem + 2.8479vw, 5.75rem) * var(--text-heading-size-factor));
    --text-h2: max(0.75rem, clamp(2.5rem, 1.9539rem + 2.3301vw, 4.75rem) * var(--text-heading-size-factor));
    --text-h3: max(0.75rem, clamp(2rem, 1.6359rem + 1.5534vw, 3.5rem) * var(--text-heading-size-factor));
    --text-h4: max(0.75rem, clamp(1.75rem, 1.4466rem + 1.2945vw, 3rem) * var(--text-heading-size-factor));
    --text-h5: max(0.75rem, clamp(1.375rem, 1.2233rem + 0.6472vw, 2rem) * var(--text-heading-size-factor));
    --text-h6: max(0.75rem, clamp(1.1875rem, 1.1117rem + 0.3236vw, 1.5rem) * var(--text-heading-size-factor));
    --text-h7: max(0.75rem, clamp(1rem, 0.9545rem + 0.1942vw, 1.1875rem) * var(--text-heading-size-factor));
    --text-xs: 1.0625rem;
    --text-sm: 1.125rem;
    --text-base: 1.25rem;
    --text-lg: 1.4375rem;
    --button-font-size: 0.75rem;

    /* Rounded variables (used for border radius) */
    --rounded-full: 9999px;
    --subheading-border-radius: 0.0rem;
    --button-border-radius: 1.875rem;
    --input-border-radius: 1.875rem;

    /* Product card variables */
    --product-card-row-count: 1;

    /**
     * ---------------------------------------------------------------------
     * OTHER
     * ---------------------------------------------------------------------
     */

    --icon-stroke-width: 1px;
    --quotation-mark-svg: url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" focusable="false" width="62" fill="none" viewBox="0 0 62 57"><path fill="%23000" d="M.79 31.904 11.924.816h12.296l-8.12 31.088h7.888V56.96H.79V31.904Zm37.351 0L49.277.816h12.064l-8.12 31.088h7.888V56.96H38.141V31.904Z" /></svg>');
  }

  [dir="rtl"]:root {
    /* RTL support */
    --transform-logical-flip: -1;
    --transform-origin-start: right;
    --transform-origin-end: left;
  }

  @media screen and (min-width: 700px) {
    :root {
      --text-xs: 0.875rem;
      --text-sm: 1.0rem;
      --text-base: 1.125rem;
      --text-lg: 1.3125rem;
      --subheading-font-size: 0.9375rem;

      /* Spacing */
      --container-gutter: 2rem;

      /* Form settings */
      --form-gap: 1.25rem; /* Gap between fieldset and submit button */
      --fieldset-gap: 0.75rem; /* Gap between each form input within a fieldset */
      --input-padding-block: 0.75rem; /* Vertical padding for input, textarea and native select */

      /* Font sizes */
      --button-font-size: 0.8125rem;

      /* Product listing gaps */--product-list-column-gap: 0px;}
  }

  @media screen and (min-width: 1000px) {
    :root {
      /* Spacing settings */
      --section-vertical-spacing: 3.5rem;
      --section-stack-row-gap: 3rem;
    }
  }

  @media screen and (min-width: 1399px) {
    :root {
      /* Spacing settings */
      --section-vertical-spacing: 4.5rem;
      --container-gutter: 3rem;
    }
  }

  /**
   * ---------------------------------------------------------------------
   * COLORS
   * ---------------------------------------------------------------------
   */

  :root {--page-overlay: 0 0 0 / 0.4;
    --dialog-backdrop-blur: 12px;

    /* Status colors */
    --success-background: 227 240 232;
    --success-text: 22 131 66;
    --warning-background: 253 241 224;
    --warning-text: 237 138 0;
    --error-background: 251 224 224;
    --error-text: 224 0 0;

    /* Product colors */
    --on-sale-text: 250 63 63;
    --on-sale-badge-background: 250 63 63;
    --on-sale-badge-text: 255 255 255;
    --sold-out-badge-background: 50 30 30;
    --sold-out-badge-text: 255 255 255;
    --custom-badge-background: 255 255 255;
    --custom-badge-text: 0 0 0;
    --star-color: 246 164 41;
  }.color-scheme--scheme-1 {
      --accent: 254 157 1;
      --background: 49 13 13;
      --background-gradient: ;
      --background-secondary: 255 255 255;
      --has-transparent-background: 0;
      --has-filled-background: 1;
      --text-color: 255 255 255;--border-color: 70 37 37;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 254 157 1;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 255 255 255;
      --heading-highlight-text-color: 255 255 255;

      /* Button colors */
      --button-background-primary: 254 157 1;
      --button-text-primary: 255 255 255;

      /* Form inputs */
      --input-background: 255 255 255;
      --input-text-color: 255 255 255;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-1) + .shopify-section:has(> .color-scheme--scheme-1) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-1) + .shopify-section:has(> .color-scheme--scheme-4) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-1) + .shopify-section:has(> .color-scheme--scheme-cb2260e9-c606-4405-b1cd-07cfe46efe4f) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-1) + .shopify-section:has(> .color-scheme--scheme-03208f46-a5f8-494d-aad4-063e08e54b3f) {
          --section-has-same-background-as-previous-section: 1;
        }.color-scheme--scheme-2 {
      --accent: 50 30 30;
      --background: 255 255 255;
      --background-gradient: ;
      --background-secondary: 250 244 240;
      --has-transparent-background: 0;
      --has-filled-background: 1;
      --text-color: 49 13 13;--border-color: 234 231 231;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 50 30 30;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 50 30 30;
      --heading-highlight-text-color: 255 255 255;

      /* Button colors */
      --button-background-primary: 50 30 30;
      --button-text-primary: 255 255 255;

      /* Form inputs */
      --input-background: 255 255 255;
      --input-text-color: 50 30 30;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-2) + .shopify-section:has(> .color-scheme--scheme-2) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-2) + .shopify-section:has(> .color-scheme--scheme-ced4d447-5687-4eea-aa2d-04fb9984a106) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-2) + .shopify-section:has(> .color-scheme--scheme-73ea6ada-5af4-456d-b418-03cae197e876) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-2) + .shopify-section:has(> .color-scheme--scheme-a2bf9706-6213-48f7-a618-cf963f2de9f8) {
          --section-has-same-background-as-previous-section: 1;
        }.color-scheme--scheme-3 {
      --accent: 255 255 255;
      --background: 0 0 0 / 0;
      --background-gradient: ;
      --background-secondary: 240 240 240;
      --has-transparent-background: 1;
      --has-filled-background: 0;
      --text-color: 255 255 255;--border-color: 255 255 255 / 0.6;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 255 255 255;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 3 3 5;
      --heading-highlight-text-color: 255 255 255;

      /* Button colors */
      --button-background-primary: 255 255 255;
      --button-text-primary: 8 9 18;

      /* Form inputs */
      --input-background: 255 255 255;
      --input-text-color: 3 3 5;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-3) + .shopify-section:has(> .color-scheme--scheme-3) {
          --section-has-same-background-as-previous-section: 1;
        }.color-scheme--scheme-4 {
      --accent: 250 244 240;
      --background: 49 13 13;
      --background-gradient: ;
      --background-secondary: 255 255 255;
      --has-transparent-background: 0;
      --has-filled-background: 1;
      --text-color: 254 157 1;--border-color: 70 27 12;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 250 244 240;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 250 244 240;
      --heading-highlight-text-color: 50 30 30;

      /* Button colors */
      --button-background-primary: 250 244 240;
      --button-text-primary: 49 13 13;

      /* Form inputs */
      --input-background: 35 15 15;
      --input-text-color: 255 255 255;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-4) + .shopify-section:has(> .color-scheme--scheme-1) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-4) + .shopify-section:has(> .color-scheme--scheme-4) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-4) + .shopify-section:has(> .color-scheme--scheme-cb2260e9-c606-4405-b1cd-07cfe46efe4f) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-4) + .shopify-section:has(> .color-scheme--scheme-03208f46-a5f8-494d-aad4-063e08e54b3f) {
          --section-has-same-background-as-previous-section: 1;
        }.color-scheme--scheme-5 {
      --accent: 50 30 30;
      --background: 250 244 240;
      --background-gradient: ;
      --background-secondary: 255 255 255;
      --has-transparent-background: 0;
      --has-filled-background: 1;
      --text-color: 49 13 13;--border-color: 230 221 217;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 50 30 30;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 163 42 26;
      --heading-highlight-text-color: 255 255 255;

      /* Button colors */
      --button-background-primary: 50 30 30;
      --button-text-primary: 255 255 255;

      /* Form inputs */
      --input-background: 255 255 255;
      --input-text-color: 50 30 30;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-5) + .shopify-section:has(> .color-scheme--scheme-5) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-5) + .shopify-section:has(> .color-scheme--scheme-956b7b56-9990-4edf-a6b2-194309cee9fe) {
          --section-has-same-background-as-previous-section: 1;
        }.shopify-section:has(> .color-scheme--scheme-5) + .shopify-section:has(> .color-scheme--scheme-1205b7f1-79ed-4c35-bb6b-fd3fe0f68001) {
          --section-has-same-background-as-previous-section: 1;
        }.color-scheme--scheme-6 {
      --accent: 255 255 255;
      --background: 82 87 46;
      --background-gradient: ;
      --background-secondary: 255 255 255;
      --has-transparent-background: 0;
      --has-filled-background: 1;
      --text-color: 255 255 255;--border-color: 99 104 67;/* Subheading colors */--subheading-background: 0 0 0 / 0.0;
      --subheading-border: none;
      --subheading-text-color: 255 255 255;
      --subheading-has-padding: 0;

      /* Heading highlight */
      --heading-highlight-accent-color: 255 255 255;
      --heading-highlight-text-color: 82 87 46;

      /* Button colors */
      --button-background-primary: 255 255 255;
      --button-text-primary: 82 87 46;

      /* Form inputs */
      --input-background: 255 255 255;
      --input-text-color: 82 87 46;
      --input-text-transform: none;
    }.shopify-section:has(> .color-scheme--scheme-6) + .shopify-section:has(> .color-scheme--scheme-6) {
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    ];
    trekkie.factory = function(method) {
      return function() {
        var args = Array.prototype.slice.call(arguments);
        args.unshift(method);
        trekkie.push(args);
        if (window.__TREKKIE_SHIM_QUEUE && (method == 'track' || method == 'page')) {
          try {
            window.__TREKKIE_SHIM_QUEUE.push({
              from: 'trekkie-stub',
              method: method,
              args: args.slice(1)
            });
          } catch (e) {
            // no-op
          }
        }
        return trekkie;
      };
    };
    for (var i = 0; i < trekkie.methods.length; i++) {
      var key = trekkie.methods[i];
      trekkie[key] = trekkie.factory(key);
    }
    trekkie.load = function(config) {
      trekkie.config = config || {};
      trekkie.config.initialDocumentCookie = document.cookie;
      var first = document.getElementsByTagName('script')[0];
var script = document.createElement('script');
script.type = 'text/javascript';
script.onerror = function(e) {
  var scriptFallback = document.createElement('script');
  scriptFallback.type = 'text/javascript';
  scriptFallback.onerror = function(error) {
          var Monorail = {
      produce: function produce(monorailDomain, schemaId, payload) {
        var currentMs = new Date().getTime();
        var event = {
          schema_id: schemaId,
          payload: payload,
          metadata: {
            event_created_at_ms: currentMs,
            event_sent_at_ms: currentMs
          }
        };
        return Monorail.sendRequest("https://" + monorailDomain + "/v1/produce", JSON.stringify(event));
      },
      sendRequest: function sendRequest(endpointUrl, payload) {
        // Try the sendBeacon API
        if (window && window.navigator && typeof window.navigator.sendBeacon === 'function' && typeof window.Blob === 'function' && !Monorail.isIos12()) {
          var blobData = new window.Blob([payload], {
            type: 'text/plain'
          });

          if (window.navigator.sendBeacon(endpointUrl, blobData)) {
            return true;
          } // sendBeacon was not successful

        } // XHR beacon

        var xhr = new XMLHttpRequest();

        try {
          xhr.open('POST', endpointUrl);
          xhr.setRequestHeader('Content-Type', 'text/plain');
          xhr.send(payload);
        } catch (e) {
          console.log(e);
        }

        return false;
      },
      isIos12: function isIos12() {
        return window.navigator.userAgent.lastIndexOf('iPhone; CPU iPhone OS 12_') !== -1 || window.navigator.userAgent.lastIndexOf('iPad; CPU OS 12_') !== -1;
      }
    };
    Monorail.produce('monorail-edge.shopifysvc.com',
      'trekkie_storefront_load_errors/1.1',
      {shop_id: 62826774662,
      theme_id: 135927562374,
      app_name: "storefront",
      context_url: window.location.href,
      source_url: "//www.ecp.co.il/cdn/s/trekkie.storefront.51e77662fd67e0d47c7238acfeab529dafb90214.min.js"});

  };
  scriptFallback.async = true;
  scriptFallback.src = '//www.ecp.co.il/cdn/s/trekkie.storefront.51e77662fd67e0d47c7238acfeab529dafb90214.min.js';
  first.parentNode.insertBefore(scriptFallback, first);
};
script.async = true;
script.src = '//www.ecp.co.il/cdn/s/trekkie.storefront.51e77662fd67e0d47c7238acfeab529dafb90214.min.js';
first.parentNode.insertBefore(script, first);

    };
    trekkie.load(
      {"Trekkie":{"appName":"storefront","development":false,"defaultAttributes":{"shopId":62826774662,"isMerchantRequest":null,"themeId":135927562374,"themeCityHash":"12646145397829561947","contentLanguage":"en","currency":"ILS","eventMetadataId":"057be0ff-1c88-474d-80e9-8e7967ea14d9"},"isServerSideCookieWritingEnabled":true,"monorailRegion":"shop_domain","enabledBetaFlags":["b5387b81","d5bdd5d0"]},"Session Attribution":{},"S2S":{"facebookCapiEnabled":false,"source":"trekkie-storefront-renderer","apiClientId":580111}}
    );

    var loaded = false;
    trekkie.ready(function() {
      if (loaded) return;
      loaded = true;

      window.ShopifyAnalytics.lib = window.trekkie;

      var originalDocumentWrite = document.write;
      document.write = customDocumentWrite;
      try { window.ShopifyAnalytics.merchantGoogleAnalytics.call(this); } catch(error) {};
      document.write = originalDocumentWrite;

      var match = window.location.pathname.match(/checkouts\/(.+)\/(thank_you|post_purchase)/)
      var token = match? match[1]: undefined;
      if (!hasLoggedConversion(token)) {
        setCookieIfConversion(token);
        
      }
    });

    window.ShopifyAnalytics.lib.page(null,{"pageType":"home","requestId":"90c06582-0b81-48f7-b07a-abc9f2efbe8f-1784664404","shopifyEmitted":true});

    var eventsListenerScript = document.createElement('script');
    eventsListenerScript.async = true;
    eventsListenerScript.src = "//www.ecp.co.il/cdn/shopifycloud/storefront/assets/shop_events_listener-4e26a9ce.js";
    document.getElementsByTagName('head')[0].appendChild(eventsListenerScript);
})();</script>
<script
  defer
  src="https://www.ecp.co.il/cdn/shopifycloud/perf-kit/shopify-perf-kit-3.7.0.min.js"
  data-application="storefront-renderer"
  data-shop-id="62826774662"
  data-render-region="gcp-us-east1"
  data-page-type="index"
  data-theme-instance-id="135927562374"
  data-theme-name="Stretch"
  data-theme-version="1.8.2"
  data-monorail-region="shop_domain"
  data-resource-timing-sampling-rate="10"
  data-shs="true"
  data-shs-beacon="true"
  data-shs-export-with-fetch="true"
  data-shs-logs-sample-rate="1"
  data-shs-beacon-endpoint="https://www.ecp.co.il/api/collect"
></script>
</head>

  

  <body class="features--zoom-image "><template id="drawer-default-template">
  <div part="base">
    <div part="overlay"></div>

    <div part="content">
      <header part="header">
        <dialog-close-button style="display: contents">
          <button type="button" part="close-button">
            <span class="sr-only" part="sr-only">Close</span><svg aria-hidden="true" focusable="false" width="10" class="icon icon-close"  part="icon" fill="none" viewBox="0 0 10 10">
        <path stroke="currentColor" d="m1 1 8 8m0-8L1 9" />
      </svg></button>
        </dialog-close-button>

        <slot name="header"></slot>
      </header>

      <div part="body">
        <slot></slot>
      </div>

      <footer part="footer">
        <slot name="footer"></slot>
      </footer>
    </div>
  </div>
</template><template id="drawer-popover-default-template">
  <div part="base">
    <div part="overlay"></div>

    <div part="content">
      <header part="header">
        <dialog-close-button style="display: contents">
          <button type="button" part="close-button">
            <span class="sr-only" part="sr-only">Close</span><svg aria-hidden="true" focusable="false" width="10" class="icon icon-close"  part="icon" fill="none" viewBox="0 0 10 10">
        <path stroke="currentColor" d="m1 1 8 8m0-8L1 9" />
      </svg></button>
        </dialog-close-button>

        <slot name="header"></slot>
      </header>

      <div part="body">
        <slot></slot>
      </div>
    </div>
  </div>
</template><template id="modal-default-template">
  <div part="base">
    <div part="overlay"></div>

    <div part="content">
      <slot name="image"></slot>

      <div part="body">
        <dialog-close-button style="display: contents">
          <button type="button" part="close-button">
            <span class="sr-only" part="sr-only">Close</span><svg aria-hidden="true" focusable="false" width="10" class="icon icon-close"  part="icon" fill="none" viewBox="0 0 10 10">
        <path stroke="currentColor" d="m1 1 8 8m0-8L1 9" />
      </svg></button>
        </dialog-close-button>

        <slot></slot>
      </div>
    </div>
  </div>
</template><template id="popover-default-template">
  <div part="base">
    <div part="overlay"></div>

    <div part="content">
      <header part="header">
        <slot name="header"></slot>

        <dialog-close-button style="display: contents">
          <button type="button" part="close-button">
            <span class="sr-only" part="sr-only">Close</span><svg aria-hidden="true" focusable="false" width="10" class="icon icon-close"  part="icon" fill="none" viewBox="0 0 10 10">
        <path stroke="currentColor" d="m1 1 8 8m0-8L1 9" />
      </svg></button>
        </dialog-close-button>
      </header>

      <div part="body">
        <slot></slot>
      </div>
    </div>
  </div>
</template><template id="simple-popover-default-template">
  <div part="base">
    <div part="overlay"></div>

    <div part="content">
      <dialog-close-button style="display: contents">
        <button type="button" part="close-button overlaid-close-button">
          <span class="sr-only" part="sr-only">Close</span><svg aria-hidden="true" focusable="false" width="10" class="icon icon-close"  part="icon" fill="none" viewBox="0 0 10 10">
        <path stroke="currentColor" d="m1 1 8 8m0-8L1 9" />
      </svg></button>
      </dialog-close-button>

      <div part="body">
        <slot></slot>
      </div>
    </div>
  </div>
</template><template id="video-media-default-template">
  <slot></slot>

  <div part="play-button"><svg aria-hidden="true" focusable="false" width="12" class="icon icon-play-triangle"  part="icon" fill="none" viewBox="0 0 12 17">
        <path fill="#ffffff" d="M1.783 15.889A1 1 0 0 1 .2 15.076V1.148A1 1 0 0 1 1.783.335l9.71 6.964a1 1 0 0 1 0 1.626l-9.71 6.964Z"/>
      </svg></div>
</template><loading-bar class="loading-bar" aria-hidden="true"></loading-bar>

    <a href="#main" allow-hash-change class="skip-to-content sr-only">Skip to content</a>

    <span id="header-scroll-tracker" style="position: absolute; width: 1px; height: 1px; top: 200px; left: 0;"></span><!-- BEGIN sections: header-group -->
<header id="shopify-section-sections--17466209108102__header" class="shopify-section shopify-section-group-header-group shopify-section--header"><style>
  :root {
    --header-is-sticky: 1;
    --header-is-visible: 1;
  }

  #shopify-section-sections--17466209108102__header {--header-grid: "primary-nav logo secondary-nav" / minmax(0, 1fr) auto minmax(0, 1fr);--header-transparent-header-text-color: 255 255 255;
    --header-non-transparent-text-color: 49 13 13;
  }

  @media screen and (min-width: 1000px) {
    #shopify-section-sections--17466209108102__header {--header-grid: "logo primary-nav secondary-nav" / minmax(max-content, 1fr) auto minmax(max-content, 1fr);}
  }#shopify-section-sections--17466209108102__header {
      position: sticky;
      top: 0;
    }

    .shopify-section--announcement-bar ~ #shopify-section-sections--17466209108102__header {
      top: calc(var(--announcement-bar-is-sticky, 0) * var(--announcement-bar-height, 0px));
    }

    .shopify-section--scrolling-content ~ #shopify-section-sections--17466209108102__header {
      top: calc(var(--scrolling-content-is-sticky, 0) * var(--scrolling-content-height, 0px));
    }

    .shopify-section--announcement-bar ~ .shopify-section--scrolling-content ~ #shopify-section-sections--17466209108102__header {
      top: calc(var(--announcement-bar-is-sticky, 0) * var(--announcement-bar-height, 0px) + var(--scrolling-content-is-sticky, 0) * var(--scrolling-content-height, 0px));
    }#shopify-section-sections--17466209108102__header {
      --header-logo-width: 180px;
    }

    @media screen and (min-width: 700px) {
      #shopify-section-sections--17466209108102__header {
        --header-logo-width: 300px;
      }
    }</style>

<height-observer variable="header">
  <x-header class="header color-scheme color-scheme--scheme-2" ><h1 class="header__logo">
        <a href="/"><span class="sr-only">Electra Consumer Products </span><img src="//www.ecp.co.il/cdn/shop/files/electra_cp_group.png?v=1761235223&amp;width=4740" alt="Electra Consumer Products " srcset="//www.ecp.co.il/cdn/shop/files/electra_cp_group.png?v=1761235223&amp;width=600 600w, //www.ecp.co.il/cdn/shop/files/electra_cp_group.png?v=1761235223&amp;width=900 900w" width="4740" height="1030" sizes="300px" class="header__logo-image"></a>
      </h1>
    
<nav class="header__primary-nav  md:justify-center" aria-label="Primary navigation">
        <button type="button" aria-controls="menu-drawer" class="tap-area md:hidden">
          <span class="sr-only">Menu</span>

          <div class="h-stack gap-3" aria-hidden="true">
            <div class="header__hamburger">
              <span></span>
              <span></span>
            </div>

            <span class="subheading md-max:hidden">Menu</span>
          </div>
        </button><a href="/search" class="header__search-link tap-area md:hidden" aria-controls="search-drawer">
            <span class="sr-only">Search</span><svg aria-hidden="true" focusable="false" width="16" fill="none" class="icon icon-search"  part="icon" viewBox="0 0 16 16">
        <path stroke-width="1" stroke="currentColor" d="M1.333 7.333a6 6 0 1 0 12 0 6 6 0 0 0-12 0ZM11.575 11.576l3.09 3.09" />
      </svg></a><ul class="contents unstyled-list md-max:hidden">

              <li><a href="/pages/about" class="block subheading link-reversed"  >About</a></li>

              <li><a href="/pages/management" class="block subheading link-reversed"  >Management</a></li>

              <li><a href="#" class="block subheading link-reversed"  aria-expanded="false" aria-controls="header-menu-dropdown-3" >Activity Sectors</a><header-dropdown-menu class="header__dropdown-menu color-scheme color-scheme--scheme-2" id="header-menu-dropdown-3">
                      <ul class="unstyled-list"><li>
                            <a href="/pages/consumer-products" class="subheading link-faded-reverse"  >Consumer Products</a></li><li>
                            <a href="/pages/electrical-retail" class="subheading link-faded-reverse"  >Electrical Retail</a></li><li>
                            <a href="/pages/food-retail" class="subheading link-faded-reverse"  >Food Retail</a></li><li>
                            <a href="/pages/sports-outdoor" class="subheading link-faded-reverse"  >Sports & Outdoor</a></li></ul>
                    </header-dropdown-menu></li>

              <li><a href="/pages/investor-relations" class="block subheading link-reversed"  >Investor Relations</a></li>

              <li><a href="/pages/press" class="block subheading link-reversed"  >Press</a></li>

              <li><a href="/pages/credit-platform" class="block subheading link-reversed"  >Credit Platform </a></li>

              <li><a href="/pages/carrer" class="block subheading link-reversed"  >Career</a></li>

              <li><a href="/pages/contact" class="block subheading link-reversed"  >Contact</a></li></ul></nav><nav class="header__secondary-nav" aria-label="Secondary navigation">
      <ul class="contents unstyled-list"><li class="header__news-link" hidden>
          <news-modal-button class="contents">
            <button class="tap-area" aria-controls="news-modal" aria-expanded="false">
              <span class="sr-only">News modal</span><svg aria-hidden="true" focusable="false" width="16" fill="none" class="icon icon-bell"  part="icon" viewBox="0 0 16 16">
        <path stroke-width="1" stroke="currentColor" d="M3.333 7v3.333L2 12.5h12l-1.333-2.167V7A4.665 4.665 0 0 0 4.7 3.7 4.667 4.667 0 0 0 3.333 7ZM6.5 15.5h3" />
      </svg></button>
          </news-modal-button>
        </li>

        <li class="header__search-link md-max:hidden">
          <a href="/search" class="tap-area" aria-controls="search-drawer">
            <span class="sr-only">Search</span><svg aria-hidden="true" focusable="false" width="16" fill="none" class="icon icon-search"  part="icon" viewBox="0 0 16 16">
        <path stroke-width="1" stroke="currentColor" d="M1.333 7.333a6 6 0 1 0 12 0 6 6 0 0 0-12 0ZM11.575 11.576l3.09 3.09" />
      </svg></a>
        </li>

        <li class="header__cart-link relative">

          <cart-count class="header__active-dot"hidden>
            <span class="sr-only">0 items</span>
          </cart-count>
        </li></ul>
    </nav><header-menu-drawer id="menu-drawer" class="menu-drawer color-scheme color-scheme--scheme-2">
  <template>
    <div part="overlay"></div>

    <div part="content">
      <slot></slot>
    </div>
  </template><header-menu-drawer-panel id="menu-drawer-panel-main" data-main-panel class="menu-drawer__panel">
    <div class="menu-drawer__panel-body"><ul class="v-stack gap-3 faded-linklist unstyled-list"><li><a href="/pages/about" class="h4 w-full">About</a></li><li><a href="/pages/management" class="h4 w-full">Management</a></li><li><button type="button" class="h4 text-start w-full" data-panel-toggle aria-controls="menu-drawer-panel-3">
                  <div class="h-stack gap-3 sm:gap-5">Activity Sectors</div>
                </button></li><li><a href="/pages/investor-relations" class="h4 w-full">Investor Relations</a></li><li><a href="/pages/press" class="h4 w-full">Press</a></li><li><a href="/pages/credit-platform" class="h4 w-full">Credit Platform </a></li><li><a href="/pages/carrer" class="h4 w-full">Career</a></li><li><a href="/pages/contact" class="h4 w-full">Contact</a></li></ul></div></header-menu-drawer-panel><header-menu-drawer-panel id="menu-drawer-panel-3" class="menu-drawer__panel color-scheme color-scheme--scheme-2">
        <div class="menu-drawer__panel-body">
          <div class="v-stack gap-5.5">
            <button type="button" class="back-button justify-self-start" data-panel-toggle aria-controls="menu-drawer-panel-main"><svg aria-hidden="true" focusable="false" width="10" class="icon icon-back-arrow  icon--direction-aware"  part="icon" fill="none" viewBox="0 0 10 11">
        <path stroke="currentColor" d="M5.5 1 1 5.5m0 0L5.5 10M1 5.5h9" />
      </svg><span class="subheading">Back</span>
            </button>

            <div class="v-stack gap-8"><ul class="v-stack gap-2.5 unstyled-list"><li>
                        <a href="/pages/consumer-products" class="link-reversed">Consumer Products</a>
                      </li><li>
                        <a href="/pages/electrical-retail" class="link-reversed">Electrical Retail</a>
                      </li><li>
                        <a href="/pages/food-retail" class="link-reversed">Food Retail</a>
                      </li><li>
                        <a href="/pages/sports-outdoor" class="link-reversed">Sports & Outdoor</a>
                      </li></ul></div>
          </div>
        </div>
      </header-menu-drawer-panel></header-menu-drawer></x-header>
</height-observer>

<script>
  document.documentElement.style.setProperty('--header-height', `${Math.round(document.getElementById('shopify-section-sections--17466209108102__header').clientHeight)}px`);
</script>

</header>
<!-- END sections: header-group --><!-- BEGIN sections: overlay-group -->
<section id="shopify-section-sections--17466209140870__cart-drawer" class="shopify-section shopify-section-group-overlay-group shopify-section--cart-drawer"><cart-drawer id="cart-drawer" class="drawer drawer--cart color-scheme color-scheme--scheme-1" aria-label="Cart" handle-editor-events><div class="text-with-icon" slot="header"><svg aria-hidden="true" focusable="false" width="16" fill="none" class="icon icon-cart"  part="icon" viewBox="0 0 16 16">
            <path stroke-width="1" stroke="currentColor" d="M0 2.5h2.5l2 9h8l2-6H3.167" />
            <circle stroke-width="1" cx="6" cy="14" r="1" fill="currentColor"/>
            <circle stroke-width="1" cx="11" cy="14" r="1" fill="currentColor" />
          </svg><h2 class="h7">Cart </h2>
    </div><div class="empty-state">
          <div class="prose prose-justify-center">
            <p class="h5">Your cart is empty</p>
<a  class="button" href="/collections/all" ><button-content class="button__content" >Continue shopping</button-content></a></div>
        </div></cart-drawer>
</section><section id="shopify-section-sections--17466209140870__search-drawer" class="shopify-section shopify-section-group-overlay-group shopify-section--search-drawer"><x-drawer id="search-drawer" class="drawer drawer--search color-scheme color-scheme--scheme-1" handle-editor-events>
  <div slot="header">
    <form action="/search" id="predictive-search-form" method="GET" aria-owns="predictive-search" class="h-stack gap-2.5" role="search"><svg aria-hidden="true" focusable="false" width="16" fill="none" class="icon icon-search"  part="icon" viewBox="0 0 16 16">
        <path stroke-width="1" stroke="currentColor" d="M1.333 7.333a6 6 0 1 0 12 0 6 6 0 0 0-12 0ZM11.575 11.576l3.09 3.09" />
      </svg><label for="search-drawer-input" class="sr-only">Search for...</label>
      <input id="search-drawer-input" type="search" class="search-drawer__input h7" name="q" placeholder="Search for...">
    </form>
  </div>

  <predictive-search id="predictive-search">
    <div slot="placeholder">
      <div class="v-stack gap-8 sm:gap-12"></div>
    </div>

    <div slot="results" class="contents"><!-- FILL IN JS --></div>
  </predictive-search>
</x-drawer>

</section>
<!-- END sections: overlay-group --><main id="main" class="anchor">
      <section id="shopify-section-template--17466209566854__video_R469QJ" class="shopify-section shopify-section--video"><div  class="color-scheme color-scheme--scheme-3">
    <div class="content-box group min-h-md sm:min-h-auto">
      <div class="content-box__background-media"><video-media id="video-template--17466209566854__video_R469QJ"   type="video"  autoplay playsinline   style="--aspect-ratio: 1.775; " ><video width="1920" height="1080" playsinline muted loop  preload="auto"><source  src="//www.ecp.co.il/cdn/shop/videos/c/vp/f0a05586743a408887644a5e91cbf946/f0a05586743a408887644a5e91cbf946.m3u8?v=0" width="1920" height="1080" type="application/x-mpegURL"><source  src="//www.ecp.co.il/cdn/shop/videos/c/vp/f0a05586743a408887644a5e91cbf946/f0a05586743a408887644a5e91cbf946.HD-1080p-7.2Mbps-79432761.mp4?v=0" width="1920" height="1080" type="video/mp4"><img src="//www.ecp.co.il/cdn/shop/files/preview_images/f0a05586743a408887644a5e91cbf946.thumbnail.0000000000.jpg?v=1774426601&amp;width=400" alt="" srcset="//www.ecp.co.il/cdn/shop/files/preview_images/f0a05586743a408887644a5e91cbf946.thumbnail.0000000000.jpg?v=1774426601&amp;width=352 352w, //www.ecp.co.il/cdn/shop/files/preview_images/f0a05586743a408887644a5e91cbf946.thumbnail.0000000000.jpg?v=1774426601&amp;width=400 400w" width="400" height="225"></video></video-media></div></div>
  </div>
</section><section id="shopify-section-template--17466209566854__scrolling_content_YaQXdx" class="shopify-section shopify-section--scrolling-content"><link href="//www.ecp.co.il/cdn/shop/t/7/assets/boa-scrolling-content.css?v=128039090745190334101770192804" rel="stylesheet" type="text/css" media="all" />

  <style>
    :root {
      --scrolling-content-is-sticky: 0;
    }

    #shopify-section-template--17466209566854__scrolling_content_YaQXdx {
      --section-vertical-spacing: 24px;
      --scrolling-content-gap: 40px;
      --scrolling-content-rotation: 0deg;
      --max-height: 60px;

      overflow: hidden;
      font-size: 10vw;
      width: 100%;
    }#shopify-section-template--17466209566854__scrolling_content_YaQXdx > * {
      width: 100%;
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--image-max-width: 155px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-33.png?v=1759434370&amp;width=1251" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-33.png?v=1759434370&amp;width=130 130w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-33.png?v=1759434370&amp;width=260 260w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-33.png?v=1759434370&amp;width=390 390w" width="1251" height="376" loading="eager" sizes="130px" style="--image-mobile-max-width: 150px; --image-max-width: 130px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/SAMSUNG___ELECTRA_LOGO_NEW_BRAND_BOOK_Artboard_1_copy.png?v=1769934145&amp;width=3130" alt="" srcset="//www.ecp.co.il/cdn/shop/files/SAMSUNG___ELECTRA_LOGO_NEW_BRAND_BOOK_Artboard_1_copy.png?v=1769934145&amp;width=115 115w, //www.ecp.co.il/cdn/shop/files/SAMSUNG___ELECTRA_LOGO_NEW_BRAND_BOOK_Artboard_1_copy.png?v=1769934145&amp;width=230 230w, //www.ecp.co.il/cdn/shop/files/SAMSUNG___ELECTRA_LOGO_NEW_BRAND_BOOK_Artboard_1_copy.png?v=1769934145&amp;width=345 345w" width="3130" height="700" loading="eager" sizes="115px" style="--image-mobile-max-width: 150px; --image-max-width: 115px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-33_dbbd96c5-3ce9-47f3-9bbc-cce2b2c5cc0d.png?v=1759436939&amp;width=1251" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-33_dbbd96c5-3ce9-47f3-9bbc-cce2b2c5cc0d.png?v=1759436939&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-33_dbbd96c5-3ce9-47f3-9bbc-cce2b2c5cc0d.png?v=1759436939&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-33_dbbd96c5-3ce9-47f3-9bbc-cce2b2c5cc0d.png?v=1759436939&amp;width=300 300w" width="1251" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-34_54529e3a-9725-4c91-8f4d-67d7b5e4a012.png?v=1759436939&amp;width=1251" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-34_54529e3a-9725-4c91-8f4d-67d7b5e4a012.png?v=1759436939&amp;width=95 95w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-34_54529e3a-9725-4c91-8f4d-67d7b5e4a012.png?v=1759436939&amp;width=190 190w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-34_54529e3a-9725-4c91-8f4d-67d7b5e4a012.png?v=1759436939&amp;width=285 285w" width="1251" height="376" loading="eager" sizes="95px" style="--image-mobile-max-width: 150px; --image-max-width: 95px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-36.png?v=1759434371&amp;width=1251" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-36.png?v=1759434371&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-36.png?v=1759434371&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-36.png?v=1759434371&amp;width=300 300w" width="1251" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/daikin.png?v=1770032616&amp;width=3130" alt="" srcset="//www.ecp.co.il/cdn/shop/files/daikin.png?v=1770032616&amp;width=115 115w, //www.ecp.co.il/cdn/shop/files/daikin.png?v=1770032616&amp;width=230 230w, //www.ecp.co.il/cdn/shop/files/daikin.png?v=1770032616&amp;width=345 345w" width="3130" height="700" loading="eager" sizes="115px" style="--image-mobile-max-width: 150px; --image-max-width: 115px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-44.png?v=1759435712&amp;width=846" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-44.png?v=1759435712&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-44.png?v=1759435712&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-44.png?v=1759435712&amp;width=300 300w" width="846" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-42.png?v=1759435713&amp;width=1030" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-42.png?v=1759435713&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-42.png?v=1759435713&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-42.png?v=1759435713&amp;width=300 300w" width="1030" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-40.png?v=1759435712&amp;width=1247" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-40.png?v=1759435712&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-40.png?v=1759435712&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-40.png?v=1759435712&amp;width=300 300w" width="1247" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div><div class="scrolling-content__image" ><img src="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-37_59a88e69-5c5f-4391-bdf3-7853326b399d.png?v=1759435712&amp;width=1251" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ELECTRA_2-37_59a88e69-5c5f-4391-bdf3-7853326b399d.png?v=1759435712&amp;width=100 100w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-37_59a88e69-5c5f-4391-bdf3-7853326b399d.png?v=1759435712&amp;width=200 200w, //www.ecp.co.il/cdn/shop/files/ELECTRA_2-37_59a88e69-5c5f-4391-bdf3-7853326b399d.png?v=1759435712&amp;width=300 300w" width="1251" height="376" loading="eager" sizes="100px" style="--image-mobile-max-width: 150px; --image-max-width: 100px" class="constrained-image"></div></div>
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</section><section id="shopify-section-template--17466209566854__rich_text_MFHW99" class="shopify-section shopify-section--rich-text"><div class="color-scheme color-scheme--scheme-5">
    <div class="container section-spacing">
      <div class="rich-text justify-items-center"><div class="prose prose-justify-center max-w-md"><p id="shopify-block-heading_deaC6w" class="h4 text-balance" >TRUSTED BY ISRAELIS. TIME AND TIME AGAIN.</p><div ><p><strong>For over 80 years</strong>, we at Electra have helped define everyday living in Israel through brands and retail networks that millions rely on every day. We grow consistently with our investors and partners by connecting the world’s leading brands with passionate Israeli consumers, turning scale, trust, innovation, and execution into sustainable growth and everyday value that consumers choose time and time again.</p></div></div></div>
    </div>
  </div></section><section id="shopify-section-template--17466209566854__running_numbers_HCLLjN" class="shopify-section shopify-section--running-numbers"><link href="//www.ecp.co.il/cdn/shop/t/7/assets/boa-animated-figures.css?v=137423438634655962551762254441" rel="stylesheet" type="text/css" media="all" />
    <script src="//www.ecp.co.il/cdn/shop/t/7/assets/boa-animated-figures.js?v=134530518942553431111769933128" defer></script><div class="color-scheme color-scheme--scheme-3555884f-66ff-4896-83f0-d059f5b1d674">
  <div class="container section-spacing">
    <div class="running-numbers-section" style="display: flex; flex-direction: column; align-items: center; gap: 2rem; text-align: center;">
      <div class="running-numbers-header" style="display: flex; flex-direction: column; align-items: center; gap: 0.5rem; text-align: center; width: 100%;"><p  class="h3 text-balance" >PEOPLE DRIVEN. NUMBERS FOCUSED.</p></div><div class="running-numbers-grid" style="display: flex; justify-content: center; align-items: center; gap: 0; width: 100%; max-width: 1400px; margin: 0 auto;"><div class="running-numbers-item">
<div class="animated-figure-block text-center" ><div class="animated-figure-block__number">
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<div class="animated-figure-block text-center" ><div class="animated-figure-block__number">
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<div class="animated-figure-block text-center" ><div class="animated-figure-block__number">
              <animated-figures 
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                <h2 class="animated-figures__number">0</h2>
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            </div><p class="animated-figure-block__subtitle">stores</p></div>



</div><div class="running-numbers-divider">|</div><div class="running-numbers-item">
<div class="animated-figure-block text-center" ><div class="animated-figure-block__number">
              <animated-figures 
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            </div><p class="animated-figure-block__subtitle">Sales floor (sqm)</p></div>



</div></div></div>
  </div>
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</section><section id="shopify-section-template--17466209566854__rich_text_mMmUWX" class="shopify-section shopify-section--rich-text"></section><section id="shopify-section-template--17466209566854__rich_text_CCGh47" class="shopify-section shopify-section--rich-text"></section><section id="shopify-section-template--17466209566854__rich_text_7QAq9r" class="shopify-section shopify-section--rich-text"></section><section id="shopify-section-template--17466209566854__media_blocks_m49iYX" class="shopify-section shopify-section--media-blocks"><style>
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  </style><div  class="color-scheme color-scheme--scheme-5">
    <div class="container section-spacing">
      <div class="section-stack"><div class="">
            <div class="prose prose-justify-center"><span class="subheading subheading-badge  " >FOR EVERYONE. IN EVERY WAY.</span><h2  class="h4 text-balance" >ELECTRA CP ACTIVITY SECTORS</h2></div>
          </div><div class="media-blocks "><media-block class="h-full"><a href="/pages/food-retail" id="block-image_with_text_zQTMfC" class="media-blocks__item  @container/content-box color-scheme color-scheme--scheme-3" ><div class="content-box h-full min-h-auto"><div class="content-box__background-media"><img src="//www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=5002" alt="" srcset="//www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=300 300w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=400 400w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=500 500w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=600 600w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=800 800w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=1000 1000w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=1200 1200w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=1400 1400w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=1600 1600w, //www.ecp.co.il/cdn/shop/files/images-01.png?v=1770032692&amp;width=1800 1800w" width="5002" height="5002" loading="lazy" sizes="(max-width: 699px) 100vw, (max-width: 999px) 50vw, 25vw" class="size-full"></div><div class="placement-grid">
                      
                        <div class="align-self-center">
                          <div class="prose prose-justify-center">
                              <div class="max-w-sm"><h4><strong>Food<br/>Retail</strong></h4></div></div>
                        </div></div>
                  </div></a></media-block><media-block class="h-full"><a href="/pages/electrical-retail" id="block-image_with_text_8Vdx6R" class="media-blocks__item  @container/content-box color-scheme color-scheme--scheme-3" ><div class="content-box h-full min-h-auto"><div class="content-box__background-media"><img src="//www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=5002" alt="" srcset="//www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=300 300w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=400 400w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=500 500w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=600 600w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=800 800w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=1000 1000w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=1200 1200w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=1400 1400w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=1600 1600w, //www.ecp.co.il/cdn/shop/files/images_Artboard_1_copy_3.png?v=1770032692&amp;width=1800 1800w" width="5002" height="5002" loading="lazy" sizes="(max-width: 699px) 100vw, (max-width: 999px) 50vw, 25vw" class="size-full"></div><div class="placement-grid">
                      
                        <div class="align-self-center">
                          <div class="prose prose-justify-center">
                              <div class="max-w-sm"><h4><strong>Electrical <br/>Retail</strong></h4></div></div>
                        </div></div>
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                  </div></div></media-block><media-block class="h-full"><div id="block-image_with_text_Mkby4L" class="media-blocks__item  @container/content-box color-scheme color-scheme--scheme-3" ><div class="content-box h-full min-h-auto"><div class="content-box__background-media"><img src="//www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=2500" alt="" srcset="//www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=300 300w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=400 400w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=500 500w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=600 600w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=800 800w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=1000 1000w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=1200 1200w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=1400 1400w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=1600 1600w, //www.ecp.co.il/cdn/shop/files/ir_electra-10.png?v=1770113436&amp;width=1800 1800w" width="2500" height="2500" loading="lazy" sizes="(max-width: 699px) 100vw, (max-width: 999px) 50vw, 33vw" class="size-full"></div><div class="placement-grid">
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      <div class="rich-text justify-items-center"><div class="prose prose-justify-center max-w-md"><span class="subheading subheading-badge  " >Recognition and coverage</span><p id="shopify-block-heading_y4c6wt" class="h4 text-balance" >FROM THE PRESS</p></div></div>
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        --section-vertical-spacing-block-start: 0px;
      

      

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        --multi-column-grid: auto / auto-flow 54vw;
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