Daniel Salkind serves as Chairman of the Board of Electra Consumer Products, providing strategic oversight and governance to support the Group’s long-term vision, stability, and sustainable growth.
He brings extensive experience in leading public companies and group-level governance, including long-standing executive and board roles within Elco Holdings, contributing deep expertise in corporate leadership, capital markets, and strategic decision-making.
Mr. Salkind holds a B.A. in Economics and an MBA.

Zvika Schwimmer has served as CEO of Electra Consumer Products Group since 2018, leading the Group’s strategy, performance, and long-term growth across its business segments.
He brings extensive executive experience as CEO of leading consumer and retail companies in Israel, including Delta Israel and Laline, as well as senior management roles within the Fox Group, with a proven track record in brand development, retail expansion, and large-scale operational leadership.
Mr. Schwimmer holds a B.A. in Business Administration and an MBA.