Electra Sports & Outdoor
Electra Sports & Outdoor operates a diversified portfolio across the sports, outdoor, and lifestyle categories, combining exclusive import and distribution of leading international brands with the operation of nationwide retail chains in these fields.
The segment offers a wide and varied brand portfolio addressing multiple consumer needs, from professional and performance-oriented products to everyday leisure and active lifestyles, supported by broad geographic coverage across Israel.
Through scale, category breadth, and an integrated retail and distribution model, Electra provides comprehensive access to sports and outdoor solutions while building long-term growth in a dynamic and evolving market.
Segment Scale & Growth Overview
0
Stores
0
3 years EBITDA growth
0
Employees
0
annual turnover (ILS)
Leadership Behind the Performance
Duby Shnaidman
Chairman at Adidas
Duby Shnaidman serves as Chairman of Adidas Israel at Electra Consumer Products, overseeing strategic direction, governance, and long-term brand development.
He brings extensive experience managing large-scale retail and consumer businesses across international markets.
Duby contributes through strategic oversight, disciplined decision-making, and brand leadership.
Tal Tsoref
CEO at Adidas Stores
Tal Tsoref serves as CEO of Adidas Israel at Electra Consumer Products, leading the brand’s retail operations and overall business performance in the local market.
She brings extensive executive experience in marketing and consumer businesses, operating within global brand and service excellence frameworks.
Tal contributes through driving growth, profitability, and consistent brand execution in line with global standards.
Tomer Ben Senior
Co-CEO at SA’AR Group
Tomer Ben Senior serves as Co-CEO of SA’AR A.T Enterprise and Trading Ltd., leading the company’s strategic direction and nationwide operations across retail, e-commerce, import, and distribution.
He brings extensive experience of building and managing complex, multi-channel retail platforms at scale.
Tomer contributes through strategic leadership, operational discipline, and sustained performance improvement.
Aviad Tsabary
Co-CEO at SA’AR Group
Aviad Tsabary serves as CEO of SA’AR A.T Enterprise and Trading Ltd., part of Electra Consumer Products’ Sport and Leisure Division, leading the company’s commercial strategy and nationwide operations.
He brings extensive experience managing a large-scale, multi-channel retail platform spanning retail, e-commerce, import, and distribution.
Aviad contributes through strong execution, brand development, and building long-term strategic partnerships.
Our Brands
FROM VISION TO MISSION
