For Over 80 Years
We connect people with exceptional experiences through outstanding brands
Our Mission
To enable people to access their favorite brands, wherever and however they want.
80 YEARS OF LEADERSHIP
After eighty years in the electrical products market and millions of products sold, Electra has proven itself as the preferred company for the Israeli consumer and a blue and white alternative to international brands
Entering Food Retail & Global Partnerships
Electra enters the food retail sector through the acquisition of the Yeinot Bitan Group, encompassing 152 stores, and secures the exclusive franchise to operate Carrefour—one of the world’s largest food retail chains—in Israel.
Strategic Expansion & Diversification
Electra expands and diversifies its retail footprint, entering duty free with Shekem Electric and the travel and leisure market through the acquisition of the Saar Group.
Strategic Partnership with BOSCH
BOSCH acquires a 40% stake in Electra’s heating and air conditioning systems manufacturing operations, forming a strategic partnership with a global industry leader.
Becoming a Public Company
Electra Consumer Products goes public on the Tel Aviv Stock Exchange, opening a new chapter of growth and transparency.
Entering Retail
The opening of the first Shekem Electric store marks Electra’s first retail milestone and the beginning of its retail journey.
Part of the ELCO Group
Electra becomes part of the ELCO Group, under the Zalkind family, marking a pivotal moment that strengthened the company’s foundations and set the stage for long-term growth.
The Beginning
Electra Consumer Products is established, beginning its path as a leading importer and distributor of electrical appliances, driven by quality, innovation, and long-term vision.
The Numbers Behind The Experience
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PEOPLE AT ELECTRA
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years of leadership
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years as a public company
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retail stores
Ethics In Practice
At Electra Consumer Products, our Code of Ethics guides how we operate and grow. For over 80 years, we have conducted our business with integrity, transparency, and responsibility, placing people at the heart of everything we do, including our customers, partners, employees, investors, and the communities we serve. This commitment shapes our decisions, protects our reputation, and enables sustainable growth built on trust and long-term value.
FROM VISION TO MISSION
