Electra Food Retail
Electra Food represents the Group’s entry into the Israeli food retail market through the exclusive representation of Carrefour, Europe’s largest supermarket chain. By introducing a leading international retail format, the segment brings global scale, operational expertise, and a proven value proposition to the local market.
Built around the Carrefour brand, Electra Food combines strong purchasing power, a differentiated private-label offering, and an expanding nationwide footprint, positioning the segment to capture long-term growth in Israel’s food retail sector.
The segment is further supported by a growing customer club and a unique all-in-one credit card, strengthening customer loyalty and enabling cross-category engagement across everyday consumer needs.
Segment Scale & Growth Overview
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Stores
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annual turnover (ILS)
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Employees
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3 years revenue growth
Leadership Behind the Performance
Michael Luboshitz
CEO Carrefour
Michael Luboshitz serves as Chief Executive Officer of Carrefour Israel at Electra Consumer Products, leading the Group’s food retail operations and overall business performance.
He brings extensive experience of managing large-scale retail operations within highly competitive market environments.
Michael contributes through operational discipline, execution focus, and strengthening retail fundamentals.
Yarden Daida
Chief of Staff
Yarden Daida serves as Chief of Staff of Carrefour Israel and Head of Communications for Electra Consumer Products, leading executive coordination and strategic initiatives across the Group.
She brings extensive experience operating at the intersection of retail, communications, and executive management within large-scale organizations.
Yarden contributes through strategic alignment, cross-organizational execution, and consistent brand leadership.
Liat Harari
CEO Electra-Carrefour Club
Liat Harari serves as CEO of the Carrefour Customer Club and Credit business at Electra Consumer Products, leading customer loyalty, credit solutions, and engagement strategies for Carrefour’s members.
She brings experience driving customer-facing initiatives and managing loyalty operations within multi-channel consumer environments.
Liat contributes to the Group through transforming customer relationships, enhancing member value, and advancing credit and club engagement at scale.
FROM VISION TO MISSION
