Electra Food Retail
Electra Food represents the Group’s entry into the Israeli food retail market through the exclusive representation of Carrefour, Europe’s largest supermarket chain. By introducing a leading international retail format, the segment brings global scale, operational expertise, and a proven value proposition to the local market.
Built around the Carrefour brand, Electra Food combines strong purchasing power, a differentiated private-label offering, and an expanding nationwide footprint, positioning the segment to capture long-term growth in Israel’s food retail sector.
The segment is further supported by a growing customer club and a unique all-in-one credit card, strengthening customer loyalty and enabling cross-category engagement across everyday consumer needs.
Segment Scale & Growth Overview
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Stores
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annual turnover (ILS)
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Employees
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3 years revenue growth
Leadership Behind the Performance
Michael Luboshitz
CEO Carrefour Israel
Michael Luboshitz serves as Chief Executive Officer of Carrefour Israel at Electra Consumer Products, leading the Group’s food retail operations and overall business performance.
He brings extensive experience of managing large-scale retail operations within highly competitive market environments.
Michael contributes through operational discipline, execution focus, and strengthening retail fundamentals.
Avraham (Babi) Ben Itach
Deputy CEO, Sales & Operations
Avraham (Babi) Ben Itach serves as Deputy Chief Executive Officer at Carrefour Israel, leading sales and operations across the Group’s food retail activities. He brings extensive leadership experience in managing large-scale retail and operational systems, combined with a strong background in driving performance in complex, multi-site environments. Babi contributes through execution excellence, disciplined operational management, and a strong focus on people, processes, and measurable results.
FROM VISION TO MISSION
