Electra Consumer acquires 28 more Adidas branches for NIS 22 million
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LEADERSHIP
Leading the market through integrity, accountability, disciplined execution, and clear standards across brands, teams, retail operations, and long-term partnerships
INNOVATION
Strengthening retail capabilities through smart, practical innovation and the integration of technology that improves efficiency, agility, and the customer experience
EXCELLENCE
Delivering operational and service excellence across the entire value chain - from import and logistics to store execution and customer touchpoints both in-store and online
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