CEO ELECTRA CUSTOMER SERVICE AND DEPUTY CEO OF THE ELECTRICAL CONSUMER PRODUCTS DIVISION
3 Years as CEO of the Customer Service Division.
5 years as CEO of the Service Division.
26 Years in senior management positions at Electra.
AVIAD TSABARI AND TOMER BEN SENIOR
CEOS ELECTRA SPORTS AND OUTDOOR
30 Years in the Manufacturie, Import,
And Marketing of Athletic, Extreme Sports, and Life-Style brands.
YORAM BADASH AND SHMUEL MANDZITSKY
ELECTRICAL RETAIL CEOS
Co-Ceos for the last 15 years
founders of Mahsanei Hashmal.
In the Electrical Retail Sector for over
30 years.
YIGAL GROISER
CEO ELECTRA INDUSTRIES
CEO of Electra Industries for the last
14 years.
Last 10 years developing The European Heat Pump Market.
25 Years at Electra in a variety of positions.
MICKIE BITTON
CEO OF THE ELECTRICAL CONSUMER PRODUCTS DIVISION
Has served as CEO Electra Trade & Brands for the last 4 years.
4 Years as Director of Operations at Sony Mobile Israel.
6 Years as Director of Sales at Eurocom Nokia.
8 Years in A variety of senior positions at Cellcom Israel.
HEADQUARTERS DIRECTORS
ANAT BARKAN
VP OF HUMAN RESOURCES
Ecp’s VP of Human Resources
for The last 3 years.
6 Years as Mey Eden Israel’s VP of Human Resources.
2 Years as Mistral’s VP Of Market
Communications.
LIRIK MEIRI
LEGAL COUNSEL
General Counsel and Group’s Secretary for the last 2.5 years.
Extensive legal commercial background from Meitar Law Firm.
SHAHAR PERY
VP OF OPERATIONS AND SUPPLY CHAIN
Group’s VP Of Operations and supply chain for last 4 years.
2 Years as VP of Operations and
Logistics at Raly.
7 Years at UPS in a variety of senior management positions.
SAMMY LEVI
VP OF REAL ESTATE
1 Year as VP of Real Estate.
22 Years in senior management positions in the Electrical Retail Division.
